Market Strong For Older Homes

Sometimes we hear in the real estate industry that buyers prefer modern homes over older ones.  The reasons seem obvious; modern layouts and styles latest technologies energy efficient less maintenance and more ... However, RealtyTrac data shows that older homes still make up the majority of homes sold.  In some markets, homes built prior to 1940 are worth more on average than newer homes as well.  In 2013, 60% of sales represented homes built before 1990. Why is that?  The … [Read more...]

Supercharge your digital marketing with Google+

Google is making all kinds of updates to their Google Plus products that can supercharge your digital marketing efforts.  If you've waited to boost the use of photography and video for your real estate business, now is a great time to jump in. Here's a breakdown of new features; Google Hangout Improvements New ways to organize, save, and edit your photos Auto Awesome Movie to help you create animated motion movies For a complete description of all of these new features and how they … [Read more...]

Getting started with a social media strategy for your real estate business

As we all know, long gone are the days when agents simply had to post a for sale sign in the front yard and buy an ad in the local newspaper to have success when selling a home. Now we live in an interactive, digital age where online dominates in a social and relationship age, and there is a lot more to the house selling strategy than lawn signs and newspaper ads. Today, any marketing plan has to include a strong digital strategy, but it is easy to get overwhelmed quickly.  One of the … [Read more...]

Mortgage Rates Dip From Previous Week

After holding steady over the past two weeks, key mortgage rates fell amid signs of a weakening economic recovery. The drop in rates comes after averages spiked by more than a percentage point since early May, and is attributed to monthly sales growth and production output that were far less than what was forecast. The average rate on a 30-year fixed mortgage loan dropped 0.07 percentage point this week, according to the latest survey from mortgage buyer Freddie Mac. After hovering at 4.57 … [Read more...]

Give your home a boost with these 5 trending designs for 2013

Wondering what the home design trends are?  A team from attended the Dwell on Design 2013 show in Los Angeles and reported back on some of their findings. For the third year in a row, the team attended the Dwell on Design show at Los Angeles Convention Center to see the latest trends in design. This year’s show was the most energetic in recent years, with more exhibits than ever. The last few years focused on green and sustainable designs, and while sustainability was … [Read more...]

What are easements and how do they affect the buying and selling of homes?

As you search for a home, you may run across the term "easement" in a property listing.  We found an article that helps explain what an easement is. An easement is a legal arrangement by the owner of the property and a nonowner to use the property in some fashion. You may see this term used in listings where a home is located near a public recreational area. For example, the property may come with a walking easement to the nearby lake. You can read the entire article here … [Read more...]

15 Questions to Ask When Selecting a Home Builder

Experts agree these 15 questions are a great place to start to help you select the right builder for your new home. Selecting the right builder is a key step in the journey that leads to your dream home. Asking builders the 15 questions below will help you choose the right builder to create your new home — and give you confidence in your choice. These questions will also help you better understand key steps in the building process and the decisions you’ll make, in partnership with the … [Read more...]

8 Inexpensive Ways to Perk Up Your Porch

First impressions are everything when you’re trying to sell your home. Even for homes that aren’t on the market, owners know that neighbors often make snap judgments based on a glimpse at a front porch or yard. Litter and overgrown landscaping are doing nothing to increase your curb appeal. The great news is that it doesn’t cost a bundle to make some big changes in your home’s exterior appearance. Each of these eight fixes costs less than $50. Make one improvement or a handful, and before you … [Read more...]

Three Tips for Avoiding Closing-Day Glitches

Closing day is the most exciting day in the home-buying process. The long journey is finally over, and you will sign your papers and get your keys. Once you’ve been told that your home mortgage has a closing date, you may want to move in immediately. But while most home-sale transactions are smooth, some may hit speed bumps on the road to ownership bliss. The most important part of the transaction is getting all the necessary parties and documents together on the right day at the right time. … [Read more...]

Tips for Staging Kitchens and Bathrooms When Selling

Curb appeal may bring potential buyers to the door, but it’s the living spaces inside that sell the home. Many sellers focus on making sure that the living room and den are clean and inviting, but don’t forget kitchens and bathrooms, two areas where remodeling is often expensive. For buyers, a clean, modern, well-laid-out kitchen is a major feature. Bathrooms are also a consideration, because they contribute to overall happiness in living in the home. 1. Clean it once. Then clean it … [Read more...]

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