Often termed as outbound marketing, this is the traditional style of outreach. Push marketing requires you to bring your brand to the target customers. This works in the right market, like the flyer Jamie, a senior at San Luis Obispo, picked up from a nearby apartment complex.
This strategy is great for marketing one-off events, like a showing for a unit in a complex near a college campus. The problem is that these flyers become outdated when the inventory is filled. Little to no value will be created going forward.
Pulling leads into your pipeline starts by creating interesting content and helping people come to you. The most efficient way to market yourself is through optimizing your website.
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