Hooked on Pinning?

How Is Pinterest Panning Out for the real estate market?

A look at Pinterest, the current stats, and how agents and brands are using this new social networking site as a marketing tool.
AUGUST 2012 | BY STEFANIE HAHN

So before we begin, know that this article will not tell you to run out and sign up for a Pinterestaccount or risk being on the losing end of this picturesque marketing tool. This article will give you an unbiased look at Pinterest, how the current statistics are panning out, and how agents and brands are using this tool in their real estate business.

As with any social media tool that you are using to showcase your business, I believe the key is to provide valuable, sharable content and interact with others to form relationships that will put you in the best position to generate leads.

If you are just joining the party, Pinterest is an online social pin board where you can save photos, videos, posts—anything with a URL and an image file. Users create image boards and then “pin” pictures from their own site or any site on the Internet to those boards. The end result is a lovely photo journal that will give you all sorts of insight into the pinners psyche while also creating links back to the original Web site of the image content.

Like it or not, Pinterest is popular because we like to look at photos. Critics will tell you that Pinterest is a flash in the pan— here today, gone tomorrow. In my humble opinion, any marketing you do on a consistent basis that provides links to your Web site to increase traffic, interactions, and relationships with other people is a good thing.

A few stats to start:

•       Pinterest is the third largest social networking site behind Facebook and Twitter.

•       Users spend more time on Pinterest than their other social sites.

•       68 percent of users are women (source: Modea).

Adding Pins

You can pin within Pinterest by clicking Add+ and then “Add a Pin” or “Upload a Pin.” (The “Create a Board” option is available here, too.) You can add by providing a URL or by uploading an image. Select the board where you want your pin to appear and click “Pin It” to publish. Users can then repin your pin to their boards or click the heart icon to “like” your pin. You want more repins and likes, as it will give your pin more exposure. Additionally, you can pin outside of the Pinterest site by grabbing the “Pin It” button code for your browser. Once you install the browser button, you’ll will be able to pin on the fly as you as you move around the Internet.

Creating Boards

Creating boards can be accomplished by clicking on Add+ and then “Create a Board.” A new window will pop up asking you to name your board, pick a category, and select pinners – then, click on “Create Board.” There is no “real estate” category, so be imaginative with your board names and categorize them appropriately. I personally love that there is no real estate category for you catalogue all of your real estate photos. I’m hoping this will force you to be ingenious and think of new ways to use Pinterest for social networking and marketing.

Learn more about using Pinterest at RealtorMag.com

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