Holiday House Hunting Tips

Conventional wisdom in the real estate industry says that once the Holidays season rolls around, buyers might as well batten down the hatches and wait it out until after New Years to be able to close their transaction. But there are some benefits to not taking this approach and staying focused on the house hunting, including; Lower competition for your dream home because less buyers are looking Very motivated sellers Can't-miss properties that won't wait Conserving your cash for … [Read more...]

Supercharge your digital marketing with Google+

Google is making all kinds of updates to their Google Plus products that can supercharge your digital marketing efforts.  If you've waited to boost the use of photography and video for your real estate business, now is a great time to jump in. Here's a breakdown of new features; Google Hangout Improvements New ways to organize, save, and edit your photos Auto Awesome Movie to help you create animated motion movies For a complete description of all of these new features and how they … [Read more...]

Getting started with a social media strategy for your real estate business

As we all know, long gone are the days when agents simply had to post a for sale sign in the front yard and buy an ad in the local newspaper to have success when selling a home. Now we live in an interactive, digital age where online dominates in a social and relationship age, and there is a lot more to the house selling strategy than lawn signs and newspaper ads. Today, any marketing plan has to include a strong digital strategy, but it is easy to get overwhelmed quickly.  One of the … [Read more...]

Writing Unbiased Rental Listings

AUTHOR:SARAH GABOT When creating rental listings to advertise your vacancies, it’s crucial for you to avoid biases. As part of the Civil Rights Act, every person in the U.S. has an equal right to obtain housing regardless of his or her sex, race, religion, family status, disability, color, or country of origin. This means that you can’t angle your rental ads in attempt to attract or repel a certain type of person. Whether it’s intentional or not, discriminatory advertising can get you … [Read more...]

Real Estate Marketing: Are You Pulling or Pushing?

AUTHOR:SPENCER WIEDEMAN Do your real estate marketing efforts push or pull leads? Not sure? Perfect.Explained simply, push marketing is when you actively seek out potential tenants to educate them on your brand and units. Pull marketing, on the other hand, is when potential tenants seek you out to find a unit you manage.With rental discovery increasingly occurring online, it’s important to understand how your real estate marketing strategy is evolving to fit the growing needs of your target … [Read more...]

Real Estate Marketing SEO Tips

AUTHOR:MICHAEL GEORGE It’s difficult to write about SEO week after week, for several different blogs. The difficult part is finding new things to write about, because after all, my belief is that most SEO is common sense. You can go to ten thousand SEO blogs and every one will certainly cover social media, good content, keyword focus and on and on and on. However, since I am active in the SEO community and various social networks, every once in a while I come across a website that is … [Read more...]

Staging for Success

Done correctly, staging a home for sale is a very effective way to maximize selling price and reduce the time your home is on the market. Our friends over at the National Association of Realtors have put together a comprehensive page full of Staging Advice, Tips and Resources and we thought we should share it with you all. Follow this link to Realtor Magazine to access all their Staging Tips, compleete with Videos and Photos. … [Read more...]

It’s never too late to start a social marketing campaign

Ken Pederson, branch manager and Certified Mortgage Planner Specialist (CMPS) at Fairway Independent Mortgage Corporation, has posted a great article about getting your feet wet in social media, blogging and e-mail campaigns. If your not utilizing all these tools for your marketing Ken's offering some great insight to get you started. Read on and enjoy.   What I Learned Through Social Media Wed, 2012-11-28 11:39 — Ken Pederson Early on, something told me I needed to move my … [Read more...]

Tara Riesterer Promoted to AVP and Branch Manager of Albany Office

It is my pleasure to announce the promotion of Tara Riesterer to the position of AVP and Branch Manager of our Albany Escrow Branch effective October 1, 2012. Tara restarted her career in 2010 with Fidelity as an Escrow Officer in Albany, and with the staff went through the upheaval and sadness of Marcy Taisey’s passing. She and Kimber then worked together as Escrow Officers in the Branch before Kimber’s ascension to our administrative team. Working closely with Jennifer, Stacey, and … [Read more...]

New home sales ease, but prices hit 5-year high

  By Reuters New U.S. single-family home sales eased in August but held near two-year highs and prices vaulted to their highest level in more than five years, adding to signs of a broadening housing market recovery. The Commerce Department said on Wednesday sales slipped 0.3 percent to a seasonally adjusted 373,000-unit annual rate. July's sales pace was revised up to a 374,000-unit pace, the highest level since April 2010, from the previously reported 372,000 … [Read more...]