Writing Unbiased Rental Listings

AUTHOR:SARAH GABOT When creating rental listings to advertise your vacancies, it’s crucial for you to avoid biases. As part of the Civil Rights Act, every person in the U.S. has an equal right to obtain housing regardless of his or her sex, race, religion, family status, disability, color, or country of origin. This means that you can’t angle your rental ads in attempt to attract or repel a certain type of person. Whether it’s intentional or not, discriminatory advertising can get you … [Read more...]

Real Estate Marketing: Are You Pulling or Pushing?

AUTHOR:SPENCER WIEDEMAN Do your real estate marketing efforts push or pull leads? Not sure? Perfect.Explained simply, push marketing is when you actively seek out potential tenants to educate them on your brand and units. Pull marketing, on the other hand, is when potential tenants seek you out to find a unit you manage.With rental discovery increasingly occurring online, it’s important to understand how your real estate marketing strategy is evolving to fit the growing needs of your target … [Read more...]

5 Smart Spending Tips for Spring Home Improvements

(ARA) - Spring home improvement season is on the way, and if you're like most homeowners you have a list of jobs you want to accomplish. Some will be small, economical do-it-yourself projects. Others may require the services of a professional and a greater monetary investment. However you accomplish your home improvement plans, it's important to do so as cost-effectively as possible. To make the most of your home improvement projects this spring, take these five steps: 1. Define what you … [Read more...]

Real Estate Marketing SEO Tips

AUTHOR:MICHAEL GEORGE It’s difficult to write about SEO week after week, for several different blogs. The difficult part is finding new things to write about, because after all, my belief is that most SEO is common sense. You can go to ten thousand SEO blogs and every one will certainly cover social media, good content, keyword focus and on and on and on. However, since I am active in the SEO community and various social networks, every once in a while I come across a website that is … [Read more...]

14 Spring Home Care Tips

Checklist: Spring Maintenance by Marcus Pickett   Too many homeowners believe spring maintenance is all about the cleaning. Sure, spring cleaning comprises a big chunk of any spring home maintenance schedule, but maintenance aimed at various structures, appliances, and systems within the home is, arguably, just as important. Nearly all homeowners love to see spotless windows for that first sunny, 70-degree day, but you can't forget your roof and the possibility that ice dams formed … [Read more...]

Staging for Success

Done correctly, staging a home for sale is a very effective way to maximize selling price and reduce the time your home is on the market. Our friends over at the National Association of Realtors have put together a comprehensive page full of Staging Advice, Tips and Resources and we thought we should share it with you all. Follow this link to Realtor Magazine to access all their Staging Tips, compleete with Videos and Photos. … [Read more...]

5 Tips For Winter Deep Clean

5 Tips for Winter Cleaning Your Home By MONEY CRASHERS at US News and World Report   Many of us start feeling that urge to deep clean our homes once spring rolls around. In fact, the "Spring Cleaning" ritual is practically hard-wired into most homeowners' minds. But think about this...why spend so much time cleaning right when the weather turns nice? Why not do it now, when we're stuck indoors anyway? Snow and rock salt is tracked inside every day from your kids and family, the … [Read more...]

Considering a Reverse Mortgage? Understand all the Risks before you sign.

This is a must read article for anyone considering a reverse mortgage. While a reverse can indeed add some needed cash to your bank account the risks may eventually outweigh the benefit, especially if one doesn't understand or consider all the details. Here's an excerpt form ABC news with a link to the complete article below. Today, the government is warning: Reverse mortgages are not free money. Prescott Cole, senior staff attorney for California Advocates for Nursing Home Reform, … [Read more...]

13 Tips to Sell Your Home During Winter

What makes selling a home more stressful? Selling it in the middle of winter. The lawn is brown, the weather is usually bad and, unlike the longer days of summer, you have less time to show it off during daylight hours. But not everyone has the luxury of waiting until the traditional spring or summer home-buying season to plant that "for sale" sign. And while it's true that in most areas you'll probably have fewer buyers during the winter, you will have less competition from other … [Read more...]

It’s never too late to start a social marketing campaign

Ken Pederson, branch manager and Certified Mortgage Planner Specialist (CMPS) at Fairway Independent Mortgage Corporation, has posted a great article about getting your feet wet in social media, blogging and e-mail campaigns. If your not utilizing all these tools for your marketing Ken's offering some great insight to get you started. Read on and enjoy.   What I Learned Through Social Media Wed, 2012-11-28 11:39 — Ken Pederson Early on, something told me I needed to move my … [Read more...]